In our last post, we reported about watches with an built-in radio reception. For this there are now rumors that the famous watchmaker Fossil will soon get his own radio watch on the market.
Fossil was founded in 1984 in Texas and is a well known manufacturer of accessories like watches, jewelry or sunglasses. The main products of Fossil are watches which are designed in an retro look.
Today, Fossil might be one of the first manufacturers to bring a watch with an built-in FM radio on the market – for women and for men!
The new Fossil radio-watch will be able to store 20 different FM radio stations and it will even feature an built-in UMTS and Wi-Fi receiver for a great web-radio experience.
This is definitely a small revolution in the watch market. Fossil is known for bold designs and novel products, but with a radio-watch the company dares to a completely new kind of product.
But the question is, whether a watch with an inbuilt radio is profitable? Particularly many mobile phone users already have wireless or radio reception on their mobile phones. So what’s the reason to create a radio-watch?
This question answered the managing director of Fossil (Europe), Christian Coenen:
“There are several reasons why Fossil attempts to get a radio watch on the market. First, the reception at the wrist is much better than on mobile phones. The second aspect is, that Fossil has developed a special battery for the watch which has no more problems with the battery life, which is a big problem in the mobile phone sector. The battery in the new watch is designed to run for more than 10 years. With this new battery, Fossil ensures that customers could have a listening experience for more than 500 hours with the in-built radio gadget without being forced to change the battery.”
Unfortunately, this would be a huge advantage over mobile phones, where the battery life is significantly lower. However, Christian Coenen gave no information about the release date for the new Fossil radio watch hitting the market. The tests with the new watch aren’t completed yet, but Fossil is sure that the radio watch will find many buyers in future. References: